With so many social media platforms out there, ensuring you and your business is using each one to it’s full potential can be difficult. For many people, LinkedIn is one platform which can be forgotten about, so today we are looking at how to get the most from LinkedIn.
LinkedIn is a valuable tool to help build the reputation and network for your business, and it really is your online business card. With just a little effort you can set yourself on the path to success by ensuring you are getting the most from your LinkedIn profiles by doing the following:
Complete your profile!
Yes, it’s that simple! A recent survey showed just under 50% of all LinkedIn profiles are incomplete which means not only are these people not portraying their business as to it’s full potential, but they are also missing out on being displayed in search results.
Create a LinkedIn Company Page
Along with having (and completing!) a personal LinkedIn page, you also need to create a page specifically for your all business, as this is a great way to build relationships with individuals and other businesses within your industry.
Find and join LinkedIn Groups which are local and relevant to you
Networking is certainly a big part of the LinkedIn experience, but it’s also important to keep in mind that over 70% of LinkedIn customers will use groups to help them research brands and business they want to do partner with. Taking the time to join relevant LinkedIn groups which are local a to your business, helps to build the reach of your business through developing new contacts and potential customers.
As you can see it’s really easy to make sure you are getting the most out of LinkedIn and taking the time to work through our easy steps will help LinkedIn become a valuable and powerful tool for your business.
Do you have a LinkedIn profile?