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How To Create A Custom Audience

If you are using Facebook Ads, you want to make sure your ads are reaching the right audience.  Creating a custom audience for your Facebook advertising is an effective way for your brand or business to reach more potential clients and customers so today we are taking a look at how to create a custom audience.

What is a custom audience?

A Facebook custom audience is a targeting option for your Facebook advertising which allows you to find your existing audience amongst Facebook users. You can also learn more about Facebook Custom Audience here.

How to create a custom audience

A Facebook custom audience can be created regardless of whether you are using Ads Manager, Ad creation, Power Editor of Analytics for Apps.

How to create a custom audience using Power Editor:

  1. Go into your Power Editor and select ‘Audiences’
  2. Click ‘Create Audience’ and select the ‘Custom Audience’ option from the top right corner.
  3. Select whether you wish to create your custom audience from web traffic data or a customer list and follow the instructions to create your custom audience

How to create a custom audience using Ad Creation

  1. Go into Ad Creation and begin to create your ad.
  2. At step 2, under the ‘Who do you want your ads to reach?’ section, select ‘Create new custom audience’.
  3. Next select whether you want to create your custom audience from a web traffic data or a customer list.  Once you’ve made you choice, follow the instructions to create your custom audience.

How to create a custom audience using Ads Manager

  1. In Ads Manager select ‘Tools’ and then ‘Audiences’.
  2. Then select ‘Create Audience’ – ‘Custom Audience’ – ‘Customer List’.
  3. Decide then if you wish to create your custom audience from a customer list or web traffic data and follow the instructions to create your custom audience.

Do you use Facebook custom audience for your advertising? What results have you seen?

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